Media Role in Everyday Life - 2039 Words

Analyse the following quote: â€Å" it is because the media are central to our everyday lives that we must study them... as social and cultural as well as political and economic dimensions of the modern world.† (Roger Silverstone, Why Study the Media? 1999.) criteria understand respond to question construct logical argument key terms/concepts used accurately provide relevant examples where required Reading 1.1 Why Media Studies is Worthwhile: Bazalgette Media studies is controversial because it is still new and because it deals with things that are not only continuing to change but are also the focus of many anxieties. 2000:5 Newspapers, film, radio, television and, increasingly, computer software and communications networks†¦show more content†¦You should beware of media courses which render the subject down to a few handy maxims such as the basic function of all media is to sell audiences to advertisers. To object that this can hardly apply to public service broadcasting or a community video workshop is not to deny that these institutions will also have political roles to play and manipulative techniques to use. But it does reassert the principle that there is more than one way to look at any text. A political dimension to critical analysis should add complexity, not simplification 2000:10 So far, I have identified two basic principles that media studies courses are likely to have in common: using economic and political perspectives as key ways of understanding the media. These are the most characteristic differences between media studies and most other subjects. But no course will concentrate on these areas alone. 2000:11 One of the strengths – and also the challenges – of media studies is precisely that it asks you to consider texts from different and often sharply contrasting perspectives. What do you study in media studies? 2000:11 Just what – if anything – constitutes a valid argument for studying one text, or one group of texts, rather than another? There are five main ways of answering this question? Popularity (2000:12) -The emphasis might be on the phenomenon of mass audience pleasure and on understanding and legitimating the enjoyment peopleShow MoreRelatedEssay studying media1100 Words   |  5 Pagescomes to us through the media. Media studies gives us the tools to respond thoughtfully and critically to media content, and recognise media productions as deliberate constructions rather than windows on reality. The ‘mediated’ society in which we live, is heavily shaped by the transfer of information. Many of our values, our ideas, and our knowledge of the world come from beyond our individual daily or immediate experience, usually via the media. 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